Affinities

One size doesn’t fit all

We are all individuals who have our own unique requirements, but we also like to be part of something where we feel an affinity to similar people. Most people will have had some childhood experience of being part of a group whether informally, in a group of kids that live in the same street, or formally, being involved in a sports team. As a result most people will grow up aligned to a range of “Affinity Groups” and these groups have become a very effective way of identifying clusters of likeminded people for selective product offerings.

In adulthood people join supporters clubs for a range of sporting activities; at varying levels they associate themselves with charities, political organizations, student, trade or professional bodies. The list of membership organizations is virtually endless.

The Market Opportunity

Both insurance providers and the affinity groups themselves are recognizing the importance of moving away from the “one size fits all” insurance product to explore the opportunity of offering a tailored insurance product for different segments of customers. Affinity Groups who foresee the opportunity to offer insurance products to their members often outsource the underwriting of policies and choose to focus their effort on leveraging their brand recognition with a select audience to grow insurance related revenue.

Tailoring insurance products to different customers is increasingly a source of competitive advantage for progressive firms in the insurance industry. However, what will not usually come so easily to Affinity Groups (or many insurers) is the ability to offer sophisticated, relevant, insurance products to their customer segments quickly.

With existing insurance systems it is often not possible to develop relevant products fast enough to satisfy the demands of their brand loyal customers, or cost effectively enough for Affinity Groups who cannot afford large IT investment costs.

The UniRisX Solution

UniRisX is the on demand global insurance service that allows Affinity Groups to deliver relevant insurance products to their existing customer base quickly and efficiently. We offer a flexible alternative to inefficient legacy systems by delivering a web based service for the rapid creation, launch and life-cycle management of general insurance products.

UniRisX can boast significantly lower purchase and operating costs when compared to current systems because of our effective use of STP (Straight Thru Processing) techniques. For clients who have traditionally not offered insurance products to their target audience the UniRisX service gives users the ability to rapidly create a complex distribution structure which is underpinned with a flexible commission system.

For Affinity Groups or established insurance providers targeting affinity group members, UniRisX can ensure the right products are delivered to the right audience at the right time and at the right price to ensure profit margins are optimized.

Learn more about UniRisX click here or to discuss our Affinity Group solution contact Manjit Rana at This e-mail address is being protected from spambots. You need JavaScript enabled to view it